As the world transitions into a new norm of contactless experiences, sustainable living and a home away from the home concept, the hospitality sector has been re-inventing and adapting to match these experiences. In the last few years’ people’s relationships with space have evolved, and the desire to include natural elements in everyday living has gone up. People have adapted to remote living, embracing technology and digital codes like never before.
Hospitality is one of the largest sectors and among the most critical sectors for the interior design industry. Interior designers specialising in hospitality in the UAE and globally have sensed the change and curated their designs to reflect this new taste. Hospitality interior design firms in Dubai cater to a vast array of businesses like Hotels, Restaurants, Coffee lounges, luxury spas, Country Clubs, Bars and recreational spaces. The hotel industry forms the most significant chunk of the hospitality sector, and this is a specialised and trained profession with intense competition and involvement. The interior designers catering to the hotel industry have to be thoughtful, responsible and highly process-oriented while designing and executing projects.
Industry leaders have explored 10 top things one should understand in interior designing for the hospitality industry.
Design Focus Having absolute clarity about the target consumer is crucial in design thinking. Identifying the potential market segment and the typical hotel guest is one of the foremost and essential steps in design creation. The interior environment is curated, considering the taste and comfort of the target customer.
Brand Reflection The hotel interiors should reflect the brand image and communication. Creativity does not mean being abstract and a flight of fancy, just for its sake. Strategically created design concepts ensure an intelligent blend of the branding elements and colour codes to unleash the brand personality and attributes.
Local Culture Factoring in the cultural sensitivities and upholding traditional values is an excellent display of character. Every interior designer, especially designers involved in the hospitality industry, should consider these values. It demonstrates the brand’s respect and can win hearts within the local community. On the business front, it helps create awareness of the local traditions among the guests who come to experience the hotel.
Global Trend The hospitality industry must maintain global standards and trends. Hotel interior designers in Dubai have ensured that their designs aligned with international trends. In Dubai, the Burj Al Arab or the recent Museum of the world, broke global trends in design and architecture. The Expo 2020 architectural designs are sterling examples of futuristic thinking. They were conceived about a decade back, hold relevance even today, and continue to the foreseeable future.
Technology Rapid technology evolution in Information and Telecommunications has had ramifications across industries. The hospitality industry has pioneered the acceptance sooner than most industries. Hotel interiors are designed for luxury and comfort, and that also means the designs have to be technology-friendly. Creativity that facilitates technology positively facilitates customer experience. Examples are soothing lighting, sensor curtains, water fittings or stylish lounges.
Functionality The hospitality business is about selling experiences, both in form and functionality. Intelligent designers understand this fact, and they create designs that facilitate and enhance the functionality of the space. Hotel interior designs particularly have to focus on functionality as it translates to an experience for the customers.
Sustainability Every interior designer, especially in the hospitality industry, should ingrain the sustainability factor into their design thinking. Sustainability should form the base of any design framework, and It should resonate at every level of the design thinking. The environmental sensitivities must be considered from the form, function, and materials used. Recent studies in environment and climate protection have revealed that most of us spend 90% of our active lives indoors, within the interiors of our homes, workspaces, educational spaces or other recreational areas. Interior infrastructure architects and designers in the hospitality sector realise this and take the responsibility very seriously.
Adaptability For interiors to stay relevant, they have to be designed to last. Longevity is possible only when the design is adaptable and flexible. Innovative interior designs have helped many hotels to adapt quickly to changes in technology, space and functionality. Collapsible and mobile hospitality furniture, intelligent lighting systems, and multiple usage fixtures are helping hotels to become more adaptive while retaining the aesthetics of the space.
Expandability A hotel interior design, by character, has to facilitate expansion and extension. Any expansion plans within the hotel premises mean that the architecture and interior design has to extend to the new space. Transition areas, common areas and new extensions have to retain the interior design. Rigid design architecture restricted to a particular room cannot expand to more unique and diverse environments.
Replicability Hospitality industries carry an international presence, and they have to accept that uniqueness in look and feel across the globe. Professionals specialising in hotel interiors curate designs that can be replicated across geographies. This credible and steadfast feature allows minor deviation or variation from the original design, therefore making the experience consistent.